Google and Nvidia are the most recent organizations to express alarm over Microsoft’s $69 billion acquisition of Activision Blizzard. Google and Nvidia have opted to file their objections with the Federal Trade Commission (FTC) in the United States. Sony has been raising a fuss about the purchase for quite some time in multiple jurisdictions.
This information was disclosed to Bloomberg by unidentified sources. Google and Nvidia reportedly informed the FTC that Microsoft could acquire an unfair advantage in the cloud, subscription, and mobile gaming industries if the merger is allowed. The sources claimed that Nvidia is not adamantly opposed to the acquisition, but wants to ensure that all gamers have equal and unrestricted access to games such as Call of Duty.
In August, the FTC will conduct an internal trial regarding the deal. Google, Nvidia, or Sony might be called as witnesses in the FTC’s trial. Almost certainly, any adjustments that will allow the sale to go will require Microsoft to maintain open access to the games for at least a decade. Microsoft has previously signalled a readiness to do this, but it is unclear what would occur afterward.
Call of Duty is the game that most of Microsoft’s competitors are most concerned about due to its popularity, but Activision Blizzard also owns a number of other extremely popular titles, including World of Warcraft, Crash Bandicoot, Guitar Hero, StarCraft, Hearthstone, Diablo, Overwatch, and more. Hopefully, regulators will find a method to ensure that the acquisition benefits all parties involved.
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