Adam Mosseri, the CEO of Instagram, has revealed the app’s top priorities for 2022. His four main areas of attention were video, communications, transparency, and creators.
The focus of this photo-sharing software will be on these regions in the upcoming year. The head of Instagram also discussed this year’s update to the app.
These include settings for sensitive content and a way to hide like counts. Additionally, this year, Instagram added restrictions and concealed language that prevent direct messaging (DMs).
A single tweet Goals for Instagram in 2022 were disclosed in a video by Mosseri.
Because of how quickly the world is changing, Mosseri said in his video that we reevaluate what Instagram is. With this, we must adapt. For 2022, Mosseri outlines Instagram’s ambitions. These include creators, transparency, video, and messaging.
Instagram intends to center all of its video formats on reels over the course of the upcoming year.
Adam Mosseri stated that we would increase our emphasis on video. We are more than just a photo-sharing app anymore.
In order to increase openness, Mosseri stated that Instagram will concentrate on messages and double down on controls in the upcoming year. He claimed that new income options would be provided on the app in order to aid and empower the artists.
According to Mosseri, we are considering who we are, what we value, and the kind of change we want to bring about in the world.
The work that was implemented this year to provide users more control over their feeds and profiles was also discussed by Mosseri. The “limits” function, “hidden like count,” and controls included to filter out sensitive content are a few examples.
The sensitivity filter debuted that month. On their “Explorer” page, users can place restrictions on sensitive topics. Users can hide the number of likes on their posts with the use of the hide like count tool.
Those who do not follow the user or who started following the user a while ago have their comments and direct message requests automatically hidden by restrictions, on the other hand.