Tesla’s record Model 3 sales claim in Australia was wrong, resulting in ‘truth in reporting’ demand by industry execs

Tesla's record Model 3 sales claim in Australia was wrong, resulting in 'truth in reporting' demand by industry execs

Despite Tesla’s claims that it sold 15,000 cars in Australia last year, new registration data from states and territories released last week shows that the national fleet will have 12,000 Teslas by 2021.

According to an electric-vehicle lobby group, Tesla sold 15,000 cars in Australia last year, despite registration data showing that the number of Tesla’s on Australian roads in 2021 is closer to 12,000 than that. Based upon what number is correct, an important victory is at stake.

Tesla accused of inflating sales numbers

A Tesla Model 3 sedan has ended Toyota Camry’s 28-year winning streak in the mid-size sedan class in Australia, according to unverified data released by Tesla and also the Electric Vehicle Council (15,054 versus 13,081 sales).

Outselling any other electric vehicle in Australia, the Tesla Model 3 was the most popular, surpassing its closest rival by more than eight-to-one.

Experts are concerned about the discrepancy between Tesla’s claim and the data sourced from the National Exchange of Vehicle and Driver Information System, which is about 3000 vehicles (NEVDIS).

This forensic database, NEVDIS, is the same one that was used to locate millions of Takata airbag-equipped vehicles in Australia over the last five years, including vehicles from over a dozen different manufacturers.

Tesla claims it sold 15,000 vehicles in Australia last year

NEVDIS data was also checked against Tesla registration data sourced directly from states and territories, with the figures tallied. In other words, the 15,000 Teslas sold in Australia last year, as reported by Tesla, were actually 3000 more than two separate sets of registration data indicated.

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In order to eliminate small discrepancies through new car sales digits versus registration data, the exact dates vehicles have been delivered to the customer can have an impact. But a 25% discrepancy between Tesla’s claims and registration data is extremely unusual.

After it was discovered that the Federal Chamber of Automotive Industries (FCAI) had a long-standing practise of counting thousands of cars as sold – even though they were still sitting in dealer stock – it has adopted a “truth in reporting” policy for new-car sales data as of 2020.

Official new-vehicle sales data even before introduction of further robust counting measures was constantly skewed – often by as much as 10%. It is now mandatory for the Federal Chamber of Automotive Industries to crosscheck sales data with registration data, and the licencing information takes precedence if there is an anomaly.

Tesla’s record Model 3 sales claim in Australia was wrong

Tesla, on the other hand, has withheld sales data from the industry’s governing body even before it began selling cars in Australia.

“The stark difference between Tesla’s sales claim vs the registration data raises questions well about accuracy of Tesla’s numbers… it would appear they are inflated,” an automotive industry insider told Drive.

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High-ranking automotive executive spoke on condition of anonymity to say: “Without exact Tesla sales data, it misrepresents the true stand of electric cars in Australia.”

“Tesla could avoid this confusion if it simply provided its Australian sales figures to both the Federal Chamber of Automotive Industries, just like with the remainder of the car industry, so it could be counted alongside just about every mainstream automotive brand,” the industry veteran said. “

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Electric Vehicle Council of Australia says it is confident in the accuracy of its numbers released by Tesla.

Electric Vehicle Council CEO Beyhad Jafari said, “Our figures seem to be directly from Tesla.” “As of today, we have access to Tesla’s official sales figures, and we can begin reporting on them” (sold in Australia). “We’re confident in our calculations,” says the team.

Policymakers should have a clear picture of consumer demand and shifting vehicle preferences, according to the Australian Automotive Dealers Association (AADA), that also reflects more than 3000 new car showrooms across the country.

As the CEO of the AADA, James Voortman, stated, “We will indeed love to see Tesla always provide Australian innovative sales data and via VFACTS (the industry’s vehicle sales data channel).

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There is no disputing Tesla’s position as the market leader in electric vehicle sales, so why would the company not release its sales data? For electric cars in Australia, “we are not gaining the genuine stand of (electric cars) if we don’t compare apples to apples.”

If you’ve any query related to these type of news you can ping us on comment section. We would be happy to help you at GadgetGrapevine and provide you updated news.

Nancy Hutt

Nancy Hutt is a professional writer and researcher who is constantly learning and growing. She has a keen interest in writing about movies and TV series and enjoys exploring the various ways that these forms of entertainment can be analyzed and interpreted. Nancy is professional and courteous in her interactions with others and takes great care to ensure that all of her work meets the highest standards.

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