As we move further into the digital age, advertising is also changing and evolving to keep up with the times. Today, traditional adverts are still around occupying billboards, and there are direct mail promotions for your convenience. However, there are also online ads which are more invasive and there’s not much you can do to avoid them. 

You could be out and about  browsing the latest NFL odds and chances are you’ll get bombarded with at least a dozen unavoidable ads that have nothing to do with your search. Since ads are omnipresent in the current technological landscape, what’s likely to happen in the future? Let’s find out.

What are the most likely changes to advertising in the future?

There are a few potential changes that could happen to advertising in the future. One is that companies may start to focus more on personalization and targeting ads specifically to individuals. Even now, consumer data is being collected at all times, and the next level of personalization is likely to become a reality in the not-so-distant future. Combine that with smart technologies that are now being implemented throughout entire cities and you’ll have ads pretty much everywhere. 

What new technologies will be used for advertising in the future?

As mentioned before, companies are collecting data about consumers as we speak. Aside from personalization through smart technologies, it remains to be seen how advertisement will evolve in the future. What we do know is that latest developments in technologies, such as augmented reality (AR) and virtual reality (VR) will most likely play a pivotal role in how personalized and customized advertisement will be delivered to consumers and their devices.  

How will consumer behavior change with regards to advertising in the future?

Even today, people are not fond of ads, especially invasive ones like pop-up ads on websites or unavoidable ads on YouTube. That’s precisely why so many people use ad-blockers and other third-party software to get rid of these ads. 

But since companies are generating a lot of revenue from ads, their campaigns are becoming even more aggressive. For example, Google Chrome and all other Chromium-based browsers won’t support ad-block software in the future. So, whether you like it or not, you’ll either have to make peace with increasing number of ads or find alternative ways to get rid of them.

In the future, advertising will become more personalized, interactive, and immersive in order to better capture consumers’ attention. However, whether consumers will like the fact that more ads will be coming their way remains to be seen.

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