Apple is reportedly considering lowering the price of the iPhone 15 in comparison to the iPhone 14 according to a reliable leaker. According to them, the reduced costs would apply to both the iPhone 15 base model and the larger iPhone 15 Plus.
Although it seems improbable that Apple will reduce iPhone prices, there is reason to believe the rumour may be real…
Let’s Start at The Beginning
Consistently, reports have shown that demand for the iPhone 14 Pro and Pro Max is more than anticipated, while demand for the iPhone 14 base model, and especially the iPhone 14 Plus, is lower.
There is justification for believing their reports. Reviewers virtually unanimously advised consumers not to purchase the iPhone 14 base model, as it offered absolutely no advantages over the older iPhone 13, which can be purchased directly from Apple for $200 cheaper.
The iPhone 14 Plus was welcomed similarly. Its only advantages are a larger screen and battery, and while consumers may desire both, they would have to pay at least $900 for the privilege. Far superior to invest an additional $200 for the iPhone 14 Pro Max’s added features. Apple is reportedly considering lowering the price of the iPhone 15 in comparison to the iPhone 14 according to a reliable leaker. According to them, the reduced costs would apply to both the iPhone 15 base model and the larger iPhone 15 Plus.
Although it seems improbable that Apple will reduce iPhone prices, there is reason to believe the rumour may be real…
- Dynamic Island
- Always-On Display
- ProMotion
- Almost twice the screen brightness
- Three cameras instead of two
- 48MP main camera sensor
- 6x optical zoom range
- Better optical image stabilization
- Night mode portraits
- Macro photography
- Apple ProRaw photos
- ProRes videos
- A16 chip
- Stainless steel frame
Apple considering price cut for the iPhone 15 Plus
Consistently, reports have shown that demand for the iPhone 14 Pro and Pro Max is more than anticipated, while demand for the iPhone 14 base model, and especially the iPhone 14 Plus, is lower.
There is justification for believing their reports. Reviewers virtually unanimously advised consumers not to purchase the iPhone 14 base model, as it offered absolutely no advantages over the older iPhone 13, which can be purchased directly from Apple for $200 cheaper.
The iPhone 14 Plus was welcomed similarly. Its only advantages are a larger screen and battery, and while consumers may desire both, they would have to pay at least $900 for the privilege. Far superior to invest an additional $200 for the iPhone 14 Pro Max’s added features.
Apple considering price cut for the iPhone 15 Plus
Given the current circumstances, it would make sense for Apple to abandon all plans for the iPhone 15 Plus. Unfortunately, its product plan extends far into the future, and a leaker with a proven track record claims that it’s too late to implement this change. Instead, he claims that Apple is considering decreasing the price of the iPhone 15 Plus from its predecessor’s $900-plus level.Yeux1122 did not indicate the size of the cut, but $100 is likely required for it to have a substantial effect.
Would mean a base model iPhone 15 price cut too
However, if the iPhone 15 Plus cost $800, the 6.1-inch model could not be sold at the same price.
Apple would also need to reduce the price of the iPhone 15 entry-level device, maybe to the $700 price point of the discontinued small model.
9to5Mac’s Take
This is a single report, although from a source with a solid history. As stated above, however, the claim is supported by reasoning.
Apple’s plan of adding a fourth iPhone model, either smaller or larger, does not appear to be particularly successful. The iPhone 12 small and its successor, the iPhone 13 mini, fared so poorly that the firm eliminated the mini model from its lineup in favour of a bigger base model. Now it appears the Plus model has performed no better than the small.
Long-term, the corporation may benefit from staying with three flagship models: base, Pro, and Pro Max (with possible Ultra rebranding). The concern is whether the Pro Max/Ultra model will have additional functionality than the Pro. There are signals pointing in that direction, but I believe that would be unfortunate.
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