Carl Pei has stated that the forthcoming Phone 2 would be released in the United States later this year. The CEO and co-founder hailed the 2023 flagship as “more premium” than the Nothing Phone 1, which our review deemed a “excellent start.”
In an interview with Inverse, Pei divulged numerous insights. First, he states that the US debut of the Ear 1 earphones was a gauge for US demand. Pei stated, “We’re particularly thrilled about the US market because it’s such a large country.” “About one-third of our earphones sales come from the United States. And by not launching our phone in the United States, we could be leaving a third of the market on the table.” Pei considers the US launch of the Phone 2 as Nothing’s main goal for the year.
Pei argues that dropping smartphone sales in the United States signal that the market is primed for innovation. “From a business perspective, [Apple and Samsung] shouldn’t go too specialised and try something radically different, as doing so could alienate existing customers. This is where smaller businesses like ours can try to do something different. It’s not that we’re more intelligent or that they can’t do it; it’s just that it makes no sense for them to do it.” However, while stagnation may have played a role in the decline, supply-chain issues, inflation, and an unstable economy are most likely to blame.
Pei states that red tape was the primary reason Nothing did not release the Phone 1 in the United States. American carriers need Android makers to comply with several customizations and pre-installed applications, which requires substantial resources. However, the company’s quick expansion and demonstrated volume-moving ability have given it leverage. ”
When creating a smartphone for the United States, you must collaborate with the carriers on certification and incorporate some of their capabilities into your operating system,” he explained. “Before, we lacked the resources for that, but now we do,” Pei adds that Nothing’s employment count has increased from 200 in 2021 to 400 today.
Although Pei did not reveal many details about the design of the Phone 2, he implies that it will be more sophisticated than its predecessor. We are designing a smartphone that is more premium than the Nothing Phone 1, with software as a major focus. He emphasises, however, that the Phone 1 was also a flagship device.
The evolution of mobile chipsets over the past seven to nine years has been remarkable. Therefore, I prefer not to refer to the Phone 2 as a flagship, as that would imply that the Phone 1 was not a flagship. In terms of the amount of care we put into the product, the Phone 1 was a flagship within our portfolio of smartphones. This is why I used the word ‘premium’ to describe the Phone 2, which indicates that it is a step up in terms of quality but is still a flagship device like the Phone 1.”