The Finnish video game company Rovio, which is best known for making Angry Birds, is being bought by Sega in a deal worth €706 million (about $776 million). Even though Sonic the Hedgehog and a lot of other Sega games are already available on iOS and Android, the company wants to “accelerate its expansion” into mobile games.
By buying Rovio, Sega will get access to Beacon, its “high-level experience” platform that is meant to make game creation, making money, and maintenance easier and better. Basically, it’s the boost Sega needs to get its present and future games to the top of the mobile gaming world.
Haruki Satomi, President and CEO of Sega Sammy, said in a statement, “I feel blessed to be able to announce this transaction with Rovio, the company that owns Angry Birds, which is loved all over the world, and is home to many skilled employees who support the company’s industry-leading mobile game development and operating capabilities.”
Angry Birds was the perfect example of what it means to be a “phenomenon.” There was a time in the early 2010s when almost everyone said yes when asked if they were playing Angry Birds.
Early in 2014, Rovio said that the Angry Birds games had been downloaded more than two billion times, and that 200 million people played them every month.
Its fame has gone down in the years since, but that doesn’t mean people have forgotten about Angry Birds. Rovio has sold over five billion copies of the game. Box Office Mojo says that the first movie based on the game made just under $347 million worldwide.
The second movie, “The Angry Birds Movie 2,” only made $147.8 million. As Rovio Classics, Angry Birds came back to the App Store last year for 99 cents.
The deal is scheduled to close “during the third quarter of 2023,” so it will be interesting to see what comes next.